JuJu Li (she/her) is a Black trans woman from San Francisco who is a passionate advocate for the rights of those working in the underground economy. With a bold outlook and powerful presence, JuJu is truly “The People’s Princess.”
She believes youth leadership means empowering young people to find their voice, express themselves authentically, and lead with confidence. As a community leader, JuJu strives to be a role model, showing that “I can’t” is never an option. She works to create a safe space for youth to build trust, develop leadership, and foster communication across generations.
To JuJu, leadership is about dedication, respect, and listening. That’s why she is a leader and a hero in her community who brings about change in the world and builds unity.
JuJu believes, “A leader goes out of their way to get things done. A leader is passionate about the way they present themselves, and a leader starts in the youth community. A leader is dedicated, communicates well, is mature, insightful, observant, a partner to the community, mindful, respectful, and a good listener. I am a leader”.
